We pride ourselves on going the extra mile!
what we do
Diamond Diving
Jewellery Design
Manufacturing
Retail & Wholesale
Diamond Diving
Aphrodite Diamonds operates two different types of concessions on the West Coast of South Africa. These include a beach concession owned by a mining company; as well as a privately owned concession working off boats.
The boats are moored behind the treacherous breakers and sea divers operate giant suction pipes. The precious seabed gravel that is pumped from the ocean bed runs into a classifier that separates the larger stones from the gravel. The remaining gravel is then “jigged” which means that the diamonds are sorted from the gravel using a vibrating pan system.
The heavier stones, such as garnets, olivines and diamonds fall into the pan. The diamonds are meticulously sorted before being cut and expertly set. A very similar operation is run on land within the beach concession; the main difference being that the classifier is land based and the suction pipes operated directly from the beach.
Mining our own diamonds gives us a very exclusive niche in a market where traceability has become extremely important. This not only certifies the origin of our diamonds; but also fair working conditions in our concessions.
When you choose an Aphrodite diamond you are buying more than just the king of all precious stones – you are buying an integral part of mankind’s history.
Jewellery Design
The design process is another part of the interesting journey through the sparkling world of diamonds and tanzanites. Here at Aphrodite we generously share our knowledge and appreciation of these, the rarest and most precious gifts from earth.
The end product is created through our customers’ input, as well as our own concepts, constructive suggestions and creative craftsmanship. Our jewellery is a product of our love and passion for the beauty, luxury and extravagance of the jewels of the world.
Manufacturing
The manufacturing of customised designs and jewellery for retail purposes, takes place on the premises of the Aphrodite store on a continual basis. The main advantage of in store manufacturing is that clients are able to purchase diamonds and simultaneously enjoy the convenience of skilled craftsmanship within a very short period of time. This is especially convenient for tourists, as the requested jewellery can be manufactured within a few days – a sparkling highlight for any visitor.
Retail & Wholesale
Aphrodite has a variety of uniquely manufactured jewellery pieces, which are displayed and available for immediate purchase in the store.
Our pieces are elegant and original, and ideal for someone who is looking for something special for a loved one. Furthermore, they give clients who want a customised design, a good base from which they can formulate their own ideas.
Many of our precious stones are sold to diamond traders, jewellery stores and clients who prefer to purchase a larger quantity of stones. The convenience of our in-store design and manufacturing, make us the ultimate choice for diamond lovers, collectors and the like.
Did you know?
Interesting Fact
During the Middle Ages diamonds were thought to have healing properties able to cure ailments ranging from fatigue to mental illness.